Mai Le

A recent United Nations report predicts the earth will be unlivable within the decade if we aren’t able to limit global warming to 2 degrees Celsius. While this news might induce anxiety for us, ordinary citizens, it inspires climate action for a select few. These people have decided to help stem the tide of the climate crisis. They’ve dedicated resources to work on climate solutions. But they also bring a wealth of business acumen.

Now that consumers expect customer social media customer service on Twitter, PR pros can use this opportunity to improve brand perception and deepen relationships with a highly engaged audience. Here we touch on the evolution of asking for help on Twitter and highlight brands you can learn from.
Wondering how to improve brand perception? Start by going to where customers are
As communication pros we know it’s PR 101 to be present where our customers and potential consumers are. Increasingly, ...

This article originally appeared on PR Daily in December of 2017. Staying apprised of industry trends can seem daunting.

It can take up to 35 pieces of data to create one personalised customer experience, according to MuleSoft. Yet, customers crave connected experiences. Customers volunteer information such as what they buy, where they buy it (online or at a store), if they contacted customer service, if they use a coupon, if they read your marketing emails, and on and on. Your customers never stop giving you valuable information about their preferences.
Now, customers want you to remember these interactions. F...

Dreamforce has always been about bringing Trailblazers together. We gather to celebrate shared success, inspire each other, and transform our careers, companies, and communities. This year’s Dreamforce was no exception as more than 2,000 Trailblazers shared career transformation stories, leadership lessons, product expertise, and passion for equality and inclusivity. There is a lot to be optimistic about. IDC predicts that by 2025, there will be 4.2 million jobs and a worldwide economic impac...

So, you’re ready to start social selling.
For ease of example, let’s say you’ve noticed many of your sales prospects interact on LinkedIn (a platform that — conveniently — has a social selling index to gauge your efforts). And, you’ve already done the groundwork and optimized your profile to reflect both work history and your current role, but have kept the sales language to a minimum. You know your profile is in good shape because your sister/ neighbor/ colleague on the editorial team has re...

Interaction leads to collaboration, but what happens after a year of little face-to-face interaction and forced collaboration via screens? For forward-thinking companies like Honeywell and Twitter, the pandemic sped up employee productivity, service and product innovation, and the linchpin of business success, better customer experiences.
We caught up with Que Dallara, president and CEO of Honeywell Connected Enterprise and Matt Derella, Global Vice President of the Customers Team at Twitter ...

Salesforce and the Tableau Foundation are donating $650,000 to Stop AAPI Hate. Please join us.
Asian American Pacific Islander (AAPI) people have been sounding the alarm that the political rhetoric calling the COVID-19 virus “the Kung flu” or “the China virus,” might embolden racists, and we were not wrong. Data from nonprofit Stop AAPI Hate has clocked 3,800 anti-Asian racist incidents in the U.S. since March 2020. That’s an increase of 150% between 2019 and 2020.
In news that was shocking b...