Mai Le
Writer
Making content to engage communities
salesforce.com
Welcome email design and journey
Worked with teammates to reimagine the weekly email sign-up journey.
salesforce.com
COE: WP VIP Formatting Guide
Part of the team that migrated the Salesforce corporate blog from AEM to WordPress VIP in October 2020. As part of the migration process documented how the content should be presented for style, consistency, usability, to maximize user experience. This was done during the migration process after the design was implemented.
salesforce.com
Equality Resource: Inclusive Language and Inclusive Product Language Playbook
Partnered with Office of Equality to create the Inclusive Language and Inclusive Product Language Playbook to guide diversity, equity, and inclusion in the content used throughout Salesforce media channels and properties.
meltwater.com
Brand Perception: Modern Customer Service on Twitter Is Also PR
Now that consumers expect customer social media customer service on Twitter, PR pros can use this opportunity to improve brand perception and deepen relationships with a highly engaged audience. Here we touch on the evolution of asking for help on Twitter and highlight brands you can learn from.
Wondering how to improve brand perception? Start by going to where customers are
As communication pros we know it’s PR 101 to be present where our customers and potential consumers are. Increasingly, ...
meltwater.com
Crisis Management: How 3 Brands Recovered Right Away
It might be a side effect of how many of us live online, but brand crises seem to be coming at a faster clip than ever before. Current URL: https://www.meltwater.com/en/blog/crisis-management-how-3-brands-recovered-right-away
meltwater.com
Social Entrepreneurs: 5 Consumer Brands that Started on Social
Starting a new business is always a gamble, but there are brands approaching this seemingly monumental task by flipping the traditional business model on its head. These social-first brands are making strides by experimenting with content, corporate social responsibility, delivery models, customer service, and good ol’ fashion PR comms. Let’s see what we can learn from these pioneers. Current URL: https://www.meltwater.com/en/blog/launching-consumer-brands-in-the-age-of-social-media
PR Daily
15 superb blogs and websites for PR pros to follow
This article originally appeared on PR Daily in December of 2017. Staying apprised of industry trends can seem daunting.
meltwater.com
5 Ways to Use Hashtags on Instagram for PR Success
Don’t you love it when a well-loved platform’s product strategy dovetails with your ongoing social media strategy so that you have even more tools for your PR toolbox? Last year, Instagram “shadow banned” certain hashtags on the platform, leaving comms folks to wonder if a hashtag strategy was moot. Turns out, it was part of a holistic strategy to make hashtags relevant again. Current URL: https://www.meltwater.com/en/blog/5-ways-to-use-hashtags-on-instagram-for-pr-success
meltwater.com
Throwing Shade on Social: Newsjacking and Negative PR
Brand schadenfreude is thriving in the current cutthroat 24/7 media cycle. Current URL: https://www.meltwater.com/en/blog/throwing-shade-on-social-newsjacking-and-negative-pr
meltwater.com
7 Ways To Beat an Instagram Shadowban
If you're a brand or influencer and are feeling a reduction of engagement on Instagram, you aren't alone. Current URL: https://www.meltwater.com/en/blog/7-ways-to-get-out-from-under-the-instagram-shadowban
salesforce.com
Customer data increases exponentially
It can take up to 35 pieces of data to create one personalised customer experience, according to MuleSoft. Yet, customers crave connected experiences. Customers volunteer information such as what they buy, where they buy it (online or at a store), if they contacted customer service, if they use a coupon, if they read your marketing emails, and on and on. Your customers never stop giving you valuable information about their preferences.
Now, customers want you to remember these interactions. F...
salesforce.com
Dreamforce Trailblazer Stories of Doing Well and Good
Dreamforce has always been about bringing Trailblazers together. We gather to celebrate shared success, inspire each other, and transform our careers, companies, and communities. This year’s Dreamforce was no exception as more than 2,000 Trailblazers shared career transformation stories, leadership lessons, product expertise, and passion for equality and inclusivity. There is a lot to be optimistic about. IDC predicts that by 2025, there will be 4.2 million jobs and a worldwide economic impac...
salesforce.com
Social Selling: How To Get Insightful Content
So, you’re ready to start social selling.
For ease of example, let’s say you’ve noticed many of your sales prospects interact on LinkedIn (a platform that — conveniently — has a social selling index to gauge your efforts). And, you’ve already done the groundwork and optimized your profile to reflect both work history and your current role, but have kept the sales language to a minimum. You know your profile is in good shape because your sister/ neighbor/ colleague on the editorial team has re...
salesforce.com
DEI: Inclusive Editing
A perspective at looking at content to ensure inclusive editing.