Making content to engage communities
You Can Fight Climate Change and Boost Revenue — See How These Ecopreneurs Do It
A recent United Nations report predicts the earth will be unlivable within the decade if we aren’t able to limit global warming to 2 degrees Celsius. While this news might induce anxiety for us, ordinary citizens, it inspires climate action for a select few. These people have decided to help stem the tide of the climate crisis. They’ve dedicated resources to work on climate solutions. But they also bring a wealth of business acumen.
Brand Perception: Modern Customer Service on Twitter Is Also PR
Now that consumers expect customer social media customer service on Twitter, PR pros can use this opportunity to improve brand perception and deepen relationships with a highly engaged audience. Here we touch on the evolution of asking for help on Twitter and highlight brands you can learn from.
Wondering how to improve brand perception? Start by going to where customers are
As communication pros we know it’s PR 101 to be present where our customers and potential consumers are. Increasingly, ...
Crisis Management: How 3 Brands Recovered Right Away
It might be a side effect of how many of us live online, but brand crises seem to be coming at a faster clip than ever before. Current URL: https://www.meltwater.com/en/blog/crisis-management-how-3-brands-recovered-right-away
Social Entrepreneurs: 5 Consumer Brands that Started on Social
Starting a new business is always a gamble, but there are brands approaching this seemingly monumental task by flipping the traditional business model on its head. These social-first brands are making strides by experimenting with content, corporate social responsibility, delivery models, customer service, and good ol’ fashion PR comms. Let’s see what we can learn from these pioneers. Current URL: https://www.meltwater.com/en/blog/launching-consumer-brands-in-the-age-of-social-media
15 superb blogs and websites for PR pros to follow
This article originally appeared on PR Daily in December of 2017. Staying apprised of industry trends can seem daunting.
5 Ways to Use Hashtags on Instagram for PR Success
Don’t you love it when a well-loved platform’s product strategy dovetails with your ongoing social media strategy so that you have even more tools for your PR toolbox? Last year, Instagram “shadow banned” certain hashtags on the platform, leaving comms folks to wonder if a hashtag strategy was moot. Turns out, it was part of a holistic strategy to make hashtags relevant again. Current URL: https://www.meltwater.com/en/blog/5-ways-to-use-hashtags-on-instagram-for-pr-success
Throwing Shade on Social: Newsjacking and Negative PR
Brand schadenfreude is thriving in the current cutthroat 24/7 media cycle. Current URL: https://www.meltwater.com/en/blog/throwing-shade-on-social-newsjacking-and-negative-pr
7 Ways To Beat an Instagram Shadowban
If you're a brand or influencer and are feeling a reduction of engagement on Instagram, you aren't alone. Current URL: https://www.meltwater.com/en/blog/7-ways-to-get-out-from-under-the-instagram-shadowban
Customer data increases exponentially
It can take up to 35 pieces of data to create one personalised customer experience, according to MuleSoft. Yet, customers crave connected experiences. Customers volunteer information such as what they buy, where they buy it (online or at a store), if they contacted customer service, if they use a coupon, if they read your marketing emails, and on and on. Your customers never stop giving you valuable information about their preferences.
Now, customers want you to remember these interactions. F...
Dreamforce Trailblazer Stories of Doing Well and Good
Dreamforce has always been about bringing Trailblazers together. We gather to celebrate shared success, inspire each other, and transform our careers, companies, and communities. This year’s Dreamforce was no exception as more than 2,000 Trailblazers shared career transformation stories, leadership lessons, product expertise, and passion for equality and inclusivity. There is a lot to be optimistic about. IDC predicts that by 2025, there will be 4.2 million jobs and a worldwide economic impac...
Social Selling: How To Get Insightful Content
So, you’re ready to start social selling.
For ease of example, let’s say you’ve noticed many of your sales prospects interact on LinkedIn (a platform that — conveniently — has a social selling index to gauge your efforts). And, you’ve already done the groundwork and optimized your profile to reflect both work history and your current role, but have kept the sales language to a minimum. You know your profile is in good shape because your sister/ neighbor/ colleague on the editorial team has re...
DEI: Inclusive Editing
A perspective at looking at content to ensure inclusive editing.
The Future of Innovation: Insights From Twitter and Honeywell
Interaction leads to collaboration, but what happens after a year of little face-to-face interaction and forced collaboration via screens? For forward-thinking companies like Honeywell and Twitter, the pandemic sped up employee productivity, service and product innovation, and the linchpin of business success, better customer experiences.
We caught up with Que Dallara, president and CEO of Honeywell Connected Enterprise and Matt Derella, Global Vice President of the Customers Team at Twitter ...
Hate Crimes Against Asians Are up 150% — Here’s What We Can Do To Make It Stop
Salesforce and the Tableau Foundation are donating $650,000 to Stop AAPI Hate. Please join us.
Asian American Pacific Islander (AAPI) people have been sounding the alarm that the political rhetoric calling the COVID-19 virus “the Kung flu” or “the China virus,” might embolden racists, and we were not wrong. Data from nonprofit Stop AAPI Hate has clocked 3,800 anti-Asian racist incidents in the U.S. since March 2020. That’s an increase of 150% between 2019 and 2020.
In news that was shocking b...